Top 5 Beauty Retail Apps on Android in Sweden in Q4 2023

Throughout Q4 2023, the beauty retail app landscape on Android in Sweden showcased diverse trends and performance metrics. Below is a detailed look at the top 5 beauty retail apps.

Sephora - Make-up, Beauty experienced varied download numbers, peaking at around 1.9K in the week of October 30 and November 20. Despite a dip to 682 in mid-December, weekly active users saw a general upward trend, starting from 2.9K in late September and rising to 4.1K by November 20, before settling around 3.6K in the last week of December.

For Lush Fresh Handmade Cosmetics, downloads had a significant spike to 201 in the last week of December, having fluctuated between 46 and 92 in the earlier weeks. Active user numbers followed a similar pattern, increasing from 65 in late September to 150 by the end of December.

LOOKFANTASTIC -Beauty Shopping maintained a relatively stable download range, with minor fluctuations, peaking at 78 in early November. Weekly active users saw a slight dip from 556 in late September to 416 in mid-October, but stabilized around 500 towards the end of the quarter.

CHARLOTTE TILBURY had a modest download performance, with numbers mostly below 30 per week, peaking at 28 in the last week of December. Active users showed a steady increase from 61 in late September to 71 by the end of December.

Lastly, Nykaa Fashion – Shopping App saw a notable increase in downloads, reaching 34 in the final week of December. Active users grew from 74 in late September to 101 by the end of the quarter, indicating a steady user engagement.

These insights, sourced from Sensor Tower, provide a snapshot of the performance of these top beauty retail apps in Sweden. For more detailed analytics and trends, visit Sensor Tower.